Stepping Up and Standing Out

Excellence is doing a common thing in an uncommon way.  –Booker T. Washington

Every human being desires prosperity, happiness and overall successful living.  As a Life Coach I hear what people want all the time; they are so very desperate for a better quality of life.  One of the first things I strive to make people understand is that you get out of life what you put into it.  And “the way you do something, is the way that you do all things”.  It is unrealistic for us to expect the very best that life has to offer if we have not given our very best.   Excellence is something that we must pursue to achieve success in any endeavor, whether it is a promotion, a great marriage, success in a business.   When you strive for excellence the benefits to your life can be absolutely amazing.  However, please do not confuse excellence with perfection because we will never be perfect.  Excellence refers to giving your very best effort in a way that sets you apart from the rest.

Some years back I held a sales position with AWG, one of the largest food brokers representing food manufacturers such as Tyson, Sara Lee, and Quaker among others.  I was assigned to produce sales on the south side of Chicago.  Now the status quo at the time was that AWG was not penetrating the market in this area of Chicago. “Don’t bother going south of Soldier Field”, some salesmen said.  “People don’t buy over there.” I made it my focus to developing clients on the south side of Chicago. I took initiative by cold-calling customers on my own. I used a personable approach with customers by demonstrating a sincere interest in my clients businesses as well as a desire for their success.  I had been assigned a territory with a reputation for not producing sales, but I didn’t accept the conventional wisdom.  I knew that I could sell on the south side if I took chances and an aggressive approach. In doing so I opened a new market for AWG and was ultimately rewarded with an $8,000 bonus for my success that year and significantly high bonuses consistently during my time with AWG.

Life holds a tremendous amount of promise for those who step up to the plate and play the game.  When you put forth the effort to give your very best with some determination, focus and creativity in the things that you do, the rewards can be life changing.  Begin today setting your goals high and making excellence your target.

Ken Brown is one of America’s most inspiring, insightful life coaches, motivational speakers, entrepreneurs and authors of the 21st century.  If you’re ready to change your life and make your dreams a reality visit

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